Football’s next big broadcast revolution is coming — and it’s free.

In 2026, FIFA and DAZN will launch a reimagined FIFA+ — a “Global Home of Football” that promises fans everywhere an all-access pass to the world’s most beloved sport.

Free Coverage Of 2025 U17 World Cup

Following the record-breaking success of the FIFA Club World Cup 2025™, which drew millions of viewers, the partnership aims to reinvent how fans experience football online. The upgraded platform will feature live and on-demand content from over 100 national teams and leagues, including matches, highlights, documentaries, interviews, and exclusive behind-the-scenes stories.

Access will follow a freemium model: anyone can stream for free, with an optional premium tier for exclusive content. Whether it’s the latest goals, in-depth match stats, or fan-driven grassroots stories, FIFA+ on DAZN aims to bring every layer of football culture into one space.

Leveraging DAZN’s reach and FIFA’s brand power, the collaboration could reshape how global football content is distributed — and who gets to watch it.

While the specifics of which matches will be free remain under wraps, current FIFA+ offerings already include the U-17 World Cup 2025, alongside numerous international leagues.

The pitch is clear: universal access, richer storytelling, and football without borders.

The Price of “Free” Football

For all its utopian and populistic branding, the new FIFA+ on DAZN project isn’t a charity case for football fans. It’s a blueprint for monetizing global attention without looking like it.

The free tier — the one being touted as “for every fan, everywhere” — is a soft entry point into a digital stadium built to convert curiosity into subscription. Expect the usual playbook: youth tournaments, women’s leagues, documentaries, and exclusive interviews served up without charge. Then, just as you’re hooked, a paywall will likely slide in with the good stuff — the marquee games, the elite leagues & the moments everyone’s tweeting about.

FIFA+ runs on ads. DAZN runs on subscriptions. Merge the two and you get a global attention engine that sells both access and audience. Branded content, algorithmic ad placements, and cross-promotions will fuel the “free” experience. Think of a corporate-sponsored “Goal of the Week,” or a “Player Journey” segment tucked neatly between game highlights.

Every view, every click, every moment of fandom becomes data — mapped, monetized, and fed back into the system. This data doesn’t just tell FIFA what fans love; it tells advertisers who those fans are, and how to reach them.

But the real strategy is bigger than revenue. FIFA isn’t just chasing subscriptions — it’s consolidating power. For decades, football’s storytelling has belonged to broadcasters and regional rights holders.

And if it works, smaller leagues like Singapore’s Premier League — currently one of the few professional leagues left streaming free on YouTube — would need to find new ways of attracting fans.